Archive for November, 2009

10 reasons why Adland should hire me

1. Creative – I live, breathe and sleep creativity. I have the ability to be creative on demand, as and when required.

2. Passion – I have immense passion and enthusiasm in all I do. Advertising is something I believe in, it is something I see as more than just a job.

3. Perfectionist – I make sure anything and everything I do is done correctly, precisely, and to the very best of my ability.

4. I love Advertising – I don’t think this one needs explaining.

5. Knowledge – I have strong foundations and knowledge of Advertising. I understand how it works, and what it is set out to do.

6. Technology – I have a keen interest in new technologies, and the role they play in Advertising.

7. Social Media – I’m a keen user and consumer of Social Media. I see its potential, and how it integrates itself into the digital world.

8. Friendly and Personable – I’m likable and honest. I enjoy working with others, but also have the ability to work on my own. I am keen on sharing experiences and learning from others.

9. Organized – Whether I have 1 task to undertake or 53, I am organized, prepared, and able to prioritize my time efficiently. I can work under pressure, and always sufficiently meet any deadline.

10. Ability – I have the ability and character to infuse my passion, creativity and know-how in a very productive and driven manner in order to utilize my skills and proficiency effectively for you and your organization.

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Why is Adland such a ‘blah’?

There are no set rules, no specifics, no guidelines, no true way, no defined path. Just a conglomerate of information and ideals, which inevitably vary immensely from one person to another, from one hour to the next. Lets just look at the ‘simple’ issue of employment in this vacuum of creativity and sacredness. Is a degree enough? Is a Masters enough? Is a PhD enough? A years experience? 2 years? 17 years? A blog followed by 59,098? Devilishly good looks? A designer suit? A pair of converse? A few good ‘tweets’? Well the honest answer is no. Thats not enough. If that was all that was required of us then I guess we’d share our departments with the accountants, not that they’re a bad species or anything. But Advertising and Marketing, let’s get it technically right, Marketing and PR, is not based on rigid structure, or defined achievements; nobody knows what is, or is not enough, you only know once you try it and see what results. Like everything in Marketing and PR, it’s about being fresh, dynamic, infusing your ability with what is required, and not blurting out a mass of creative mess which has no meaning, association, or connection.

Above all else and most importantly, it’s about passion, creativity and enthusiasm for media. Enjoying all aspects of interaction, and finding it to be a hobby that you love and enjoy, more so than seeing it as work, or a job. It is about having the ability and character to infuse your passion, creativity and ideas in a very productive and driven manner in order to utilise your skills and proficiency effectively for your organisation and client.

So why is Adland such a blah? Well it’s got a lot to do with everything and everyone involved. Creativity is a blah, it’s not defined or structured, getting in is a blah, ones job role is a blah, you might look back and consider this post to have merged into a blah of information. Everything is an opinion and that’s what makes Adland such a potent, and diverse being. It’s constantly evolving, growing, learning and adapting. It’s not merely a ‘blah’, it is something so much more powerful than that. It is becoming what it wasn’t yesterday, which is what makes it what it is.

(Originally posted at Random Writings)