Archive for September, 2010

A Sorry

You know you should say something, but you don’t know what. You know you should do something, but you don’t know how. What you do know is that something is wrong, and that something hurts. What you do know is that it is all down to you, and that only you can make it right. And sorry is just a word, but a word doesn’t make things right. It can be meant and it can be felt, it can have tears and it can have sorrow, yet it’s still just a word. A word that doesn’t make things right.


Life Lesson #294

The Equestrian Knight

So, it’s finally here. The show of all shows. The glitz. The glamour. The extravagance. The hairdos. The people. The names. And the fashion. London Fashion Week. The country that gave fashion both miniskirts and Savile Row continues to push and skew style extremes.

On one side: the lady-like, oh-so-wearable looks of long-established brands like Aquascutum and Pringle of Scotland.

On the other: the street-smart, cutting-edge looks of the young designers that London’s highly regarded design colleges churn out each year.

And then there’s Burberry. The quintessential British fashion house. The inventor of trends and dresser of the noble. Chic, modern, stylistic and customary. The clothes that speak a poet language; powerful and punchy, yet subtle and distinguished.

Over Burberrys 150 year history, it has seen itself become an integral part of British society and heritage. Its relations with the monarchy, and historic associations have helped build a luxury brand which thrives on its distinct British sensibility, strong international recognition and differentiating brand values that resonate across multi-generational and dual-gender audiences.

However, in the last two decades, the brand began to lose its prestigious qualities as well as its core customers, who no longer saw Burberry as an ‘elite’ brand for the wealthy, ‘honourable’ folk. Competition from the Gucci group, and Versace became more and more intense. They were consistent, high quality and very much design led and customer focused, therefore redefining the designer brand and taking the term ‘elite’ to a new forefront.

As a result, Burberry has been in a process of re-inventing their brand and image with a more design-led focus, and developing a more up-market, elite brand. This has been driven by Burberry stopping production of certain products which are predominantly consumed by ‘undesired’ clientele, and decreasing the use of the visible check on their clothing. New advertising campaigns and distribution networks have allowed Burberry to evolve their image into what they feel is best for the brand. This has been complimented with the use of certain celebrities, and the imagery and meanings they depict.

This was led by the arrival of leading designer Christopher Bailey, a bespoke range for the ultra exclusive clientele, and the introduction of Burberry to the catwalk. By implementing such changes what Burberry have achieved is to attract premium buying consumers through an elite brand and design-led portfolio, and also a somewhat price diffused range to help maintain a sustainable level of growth, while maintaing exclusivity.

And today, Burberry is back. Back to its very best.

This complete transformation, and evolution of this quintessential British fashion house comes full circle this coming Tuesday at London Fashion Week. The Burberry Prorsum Show will undoubtedly be a powerful and poignant moment for the brand that yet again stands tall and very proud.

Well done Burberry.

A hunter shoots a bear!

This is, wait for it, the BEST creative piece of work I’ve seen all year long, yes, ALL YEAR LONG!!