Archive for December, 2010

Lost in translation

What on earth is this Japanese advertisement trying to sell..!?

Social Stats

As you probably already know, 108% of statistics are exaggerations; so be careful what you read, and even more careful as to what you believe. Here is a brief (but current) breakdown of social media usage, and the ever-growing impact it is having upon our lives…

Internet users in the U.S. spend nearly a quarter of their time online using social media (or about 13 and half minutes per every hour spent online.

Nearly 4 out of 5 web users visit a social networking site on a monthly basis

73% of US companies use social media tools for marketing purposes

From 2008 to 2012, the percentage of US companies who use social media for marketing purposes is projected to more than double (from 42% to 88%)

Internet users worldwide spend more hours per week with social media than any other online activity

46% of Internet users worldwide interact with social media on a daily basis

15% of social media users are more inclined to buy from brands that advertise in social media

25% are more likely to find out more about brands that advertise on social media sites

18% of new content found online is found through social media

The average U.S. worker spends 5 hours a month with social media at the office (It’s research, I swear!)

26% trust blog posts written by people they know

23% trust posts by friends on Facebook

12% trust their friends’ Twitter streams

11% trust corporate blogs

9% trust Facebook updates from brands or companies

8% trust fellow community member comments

8% trust brand representative comments in online communities

6% trust brand-run Twitter streams

6% trust blog posts by independent bloggers

5% trust independent blogger’s Twitter streams

64% trust social media more if the dialogue is open to both positive and negative comments

60% trust social media more if the author or sponsor is responsive

38% trust social media more based on the size of the sponsor or authors following

Internet users (in the US) are 57 times more likely to visit Facebook than Twitter

Only 8% of American adults who use the Internet are Twitter users.

Between 2009 and 2012, the number of adults who user Twitter is expected to double (from 18 million in 2009, to 36 million in 2012)

7% of male American adults who use the Internet are Twitter users.

10% of female American adults who use the Internet are Twitter users.

Young adults (18-29) are more likely to use Twitter than older adults

Minority web users (African-Americans and Latinos) are more than twice as likely to use Twitter as are white Internet users.

36% check for Tweets at least once per day.

33% of active Twitter users share opinions about products or companies

The average Facebook user spends more than 55 minutes per day on Facebook

20 million Facebook users become fans of Pages per day

60 million Facebook status updates are made per day

(Via Social Media Explorer)

My 2011 predictions…

It’s that time of year again. Mince pies, mulled wine, crap movies, looking at what you’ve not achieved, bikinis, rooftop bbqs, easter bunnies and of course predictions. With so many 2011 predictions floating around, I thought it was time I had a go. How hard could it possibly be; it’s not like anyone ever remembers, or comes back to correct you. So, here’s a few of mine…

Facebook and Google will have a fight, no-one will win, but they will both get fatter.

Google will trademark the word ‘Search’.

2% of Twitter users will post 91% of Tweets.

YouTube will see more cats eating bacon while doing a handstand on top of the Eiffel Tower with a piano on its back.

Someone will get fired over a Tweet.

Someone will make $1million using Twitter.

Bankers bonuses will continue to fall at record levels, and set a new record low of £973billion in the UK.

Google will begin work on their nuclear program to combat China.

Wikileaks will be uncovered as a secret US program, setup by George Bush.

Skype will continue to grow and maintain its top spot as the most active service in the geosocial universe. (Actually true)

Hotmail will be sold to the Arabs.

Someone will trademark the word ‘treacherous’.

Amazon will sell lots of books.

Zuckerberg will win the Nobel Peace Prize for his services to 16-24year old computer geeks.

Amazon will sell more books.

The Internet will break, and get fixed.

The Royal wedding will be leaked.

We will spend $767million on editing our Facebook pictures to look more exciting to our friends.

Heathrow will fail; and an enquiry will be launched.

Amazon will sell Latvia.

Skype HD with Blu-Ray extension will be launched.

Heathrow will fail again.

The PM will say sorry, a lot. Via Facebook.

2011 will continue the trend and be the warmest year since records began, for the 12th consecutive year.

The snow will completely disable England. (3 inches of snow to be precise)

Apple will make a mediocre product. It will sell more than sliced bread. People will kill their grandma to get it. A revised version will be released 3 months later.

One third of all cosmetics will be sold by Microsoft.

An American will marry their iPhone4S.

MySpace will solely be used for selling fake Primark goods to upcoming artists.

The price of water will remain way above and beyond the price of petrol and diesel.

There will be a big screen blockbuster about #hashtags.

‘Media’ will be replaced in the Oxford dictionary with the word ‘everything’.

‘Location location location’ will be the key term. Again.

This is Sparta!!

#UKsnow

“All the strategic routes are being kept open; and we are doing all we can, with all the resources we have available to us.”

 

Time

“When a man sits with a pretty girl for an hour, it seems like a minute. But let him sit on a hot stove for a minute – and it’s longer than any hour. That’s relativity.” – Wise man

Gaucho Love

From the moment you approach the door and see that warm matt finish, the fabulously glamourous lighting and that infamous black and white decor, you know you’ve arrived. The greet-staff are friendly and warm, the atmosphere lively and punchy, and the service impeccable.

Gaucho is, in my humble and somewhat bias opinion, in a different class. The service, the experience, the quality of food. Truly divine.