Identity Poll

It has come to my attention that a number of people have been enquiring, and asking as to the identity of ‘adlandcreative’. I’m more than willing to disclose my identity to anyone who contacts me directly via Facebook, Twitter, or email, and some have already done so.

I just wonder whether putting a ‘name‘ to the campaign would help it any way, or give it any more substance, or realism.

So, I put it to you lovely people of world:


Skypes ‘Wilderness Man’

Sometimes an idea is simply ingenious. It captures your imagination, and a whole lot more. Sometimes you have to stop what you’re doing, and respect what is being done. This is one of those moments. The Viral Factory today launched a live-streamed, ten day campaign for Skype featuring a man camped outside in the Spanish wilderness with a phone box.

Rob Cavazos, became the ‘Wilderness Man‘ after being selected from a host of applicants. He is fluent in English, German and Spanish, and even has a phone box for you to contact him upon.

This is exactly what ‘digital‘ has allowed and helped to generate. A campaign accessible to anyone, at anytime. An integration of mediums and technologies, which help the ‘consumer’ connect and interact on so many different levels with an idea, with a product, with an ideal. This campaign makes use of a variety of independent digital, and traditional mediums, and shows the ease at which they are able to be integrated and infused for the overall development and growth of the campaign. The campaign is easily accessed, viewed, shared and infused into personal websites or blogs. This allows the campaign to easily spread and engage with more and more people, and effectively generate a ‘snowball effect’.

Great campaigns are more than just good ideas. This is a fine example of how a creative campaign can work effectively with the brand/product in question.

The live stream, and further information, including the number for the phone box to contact the ‘Wilderness Man’ himself can all be accessed through the website:

10 reasons why Adland should hire me

1. Creative – I live, breathe and sleep creativity. I have the ability to be creative on demand, as and when required.

2. Passion – I have immense passion and enthusiasm in all I do. Advertising is something I believe in, it is something I see as more than just a job.

3. Perfectionist – I make sure anything and everything I do is done correctly, precisely, and to the very best of my ability.

4. I love Advertising – I don’t think this one needs explaining.

5. Knowledge – I have strong foundations and knowledge of Advertising. I understand how it works, and what it is set out to do.

6. Technology – I have a keen interest in new technologies, and the role they play in Advertising.

7. Social Media – I’m a keen user and consumer of Social Media. I see its potential, and how it integrates itself into the digital world.

8. Friendly and Personable – I’m likable and honest. I enjoy working with others, but also have the ability to work on my own. I am keen on sharing experiences and learning from others.

9. Organized – Whether I have 1 task to undertake or 53, I am organized, prepared, and able to prioritize my time efficiently. I can work under pressure, and always sufficiently meet any deadline.

10. Ability – I have the ability and character to infuse my passion, creativity and know-how in a very productive and driven manner in order to utilize my skills and proficiency effectively for you and your organization.

Why is Adland such a ‘blah’?

There are no set rules, no specifics, no guidelines, no true way, no defined path. Just a conglomerate of information and ideals, which inevitably vary immensely from one person to another, from one hour to the next. Lets just look at the ‘simple’ issue of employment in this vacuum of creativity and sacredness. Is a degree enough? Is a Masters enough? Is a PhD enough? A years experience? 2 years? 17 years? A blog followed by 59,098? Devilishly good looks? A designer suit? A pair of converse? A few good ‘tweets’? Well the honest answer is no. Thats not enough. If that was all that was required of us then I guess we’d share our departments with the accountants, not that they’re a bad species or anything. But Advertising and Marketing, let’s get it technically right, Marketing and PR, is not based on rigid structure, or defined achievements; nobody knows what is, or is not enough, you only know once you try it and see what results. Like everything in Marketing and PR, it’s about being fresh, dynamic, infusing your ability with what is required, and not blurting out a mass of creative mess which has no meaning, association, or connection.

Above all else and most importantly, it’s about passion, creativity and enthusiasm for media. Enjoying all aspects of interaction, and finding it to be a hobby that you love and enjoy, more so than seeing it as work, or a job. It is about having the ability and character to infuse your passion, creativity and ideas in a very productive and driven manner in order to utilise your skills and proficiency effectively for your organisation and client.

So why is Adland such a blah? Well it’s got a lot to do with everything and everyone involved. Creativity is a blah, it’s not defined or structured, getting in is a blah, ones job role is a blah, you might look back and consider this post to have merged into a blah of information. Everything is an opinion and that’s what makes Adland such a potent, and diverse being. It’s constantly evolving, growing, learning and adapting. It’s not merely a ‘blah’, it is something so much more powerful than that. It is becoming what it wasn’t yesterday, which is what makes it what it is.

(Originally posted at Random Writings)