Posts Tagged ‘ london ’

#londonriots

Police dogs ripping riot gangs to shreds, police horses stampeding through groups of young chavs and police clobbering looters to death…

Carlsberg don’t run the police force, but if they did…

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#UKsnow

“All the strategic routes are being kept open; and we are doing all we can, with all the resources we have available to us.”

 

Gaucho Love

From the moment you approach the door and see that warm matt finish, the fabulously glamourous lighting and that infamous black and white decor, you know you’ve arrived. The greet-staff are friendly and warm, the atmosphere lively and punchy, and the service impeccable.

Gaucho is, in my humble and somewhat bias opinion, in a different class. The service, the experience, the quality of food. Truly divine.

Word on the street

Jay-Z has jumped the pond and come over to London town to collaborate on some new material for his new album with long-time friend, Kanye West. During his UK stay, Jay’s been ‘promoting’ Decoded pages of his forthcoming book all over the city and beyond. The pages highlight some early career experiences he had in the UK, including a pivotal moment in his career when he broke the mold of the Glastonbury Festival. Get the clues at bing.com/jay-z.

It is a powerful and creative campaign, connecting with the people on the street in a very direct and engaging way. Perfectly executed, it encapsulates every aspect and dynamic of the street; creating a powerful and growing buzz, generating hype and conversation, and imprinting an identity to the streets of London in an open and raw manner.

Decode what you can.

The pages keep appearing, so keep your eyes peeled for the next fix…

The Equestrian Knight

So, it’s finally here. The show of all shows. The glitz. The glamour. The extravagance. The hairdos. The people. The names. And the fashion. London Fashion Week. The country that gave fashion both miniskirts and Savile Row continues to push and skew style extremes.

On one side: the lady-like, oh-so-wearable looks of long-established brands like Aquascutum and Pringle of Scotland.

On the other: the street-smart, cutting-edge looks of the young designers that London’s highly regarded design colleges churn out each year.

And then there’s Burberry. The quintessential British fashion house. The inventor of trends and dresser of the noble. Chic, modern, stylistic and customary. The clothes that speak a poet language; powerful and punchy, yet subtle and distinguished.

Over Burberrys 150 year history, it has seen itself become an integral part of British society and heritage. Its relations with the monarchy, and historic associations have helped build a luxury brand which thrives on its distinct British sensibility, strong international recognition and differentiating brand values that resonate across multi-generational and dual-gender audiences.

However, in the last two decades, the brand began to lose its prestigious qualities as well as its core customers, who no longer saw Burberry as an ‘elite’ brand for the wealthy, ‘honourable’ folk. Competition from the Gucci group, and Versace became more and more intense. They were consistent, high quality and very much design led and customer focused, therefore redefining the designer brand and taking the term ‘elite’ to a new forefront.

As a result, Burberry has been in a process of re-inventing their brand and image with a more design-led focus, and developing a more up-market, elite brand. This has been driven by Burberry stopping production of certain products which are predominantly consumed by ‘undesired’ clientele, and decreasing the use of the visible check on their clothing. New advertising campaigns and distribution networks have allowed Burberry to evolve their image into what they feel is best for the brand. This has been complimented with the use of certain celebrities, and the imagery and meanings they depict.

This was led by the arrival of leading designer Christopher Bailey, a bespoke range for the ultra exclusive clientele, and the introduction of Burberry to the catwalk. By implementing such changes what Burberry have achieved is to attract premium buying consumers through an elite brand and design-led portfolio, and also a somewhat price diffused range to help maintain a sustainable level of growth, while maintaing exclusivity.

And today, Burberry is back. Back to its very best.

This complete transformation, and evolution of this quintessential British fashion house comes full circle this coming Tuesday at London Fashion Week. The Burberry Prorsum Show will undoubtedly be a powerful and poignant moment for the brand that yet again stands tall and very proud.

Well done Burberry.